Zoopla enquiries increase 300% since OTM launch



Director of Capital & Coastal, Michael Riley, says OnTheMarket’s (OTM) strategic decision to break the dominance of market leaders Rightmove and Zoopla, by asking member agents to advertise on just one other property portal, effectively forcing agents to choose, has led to a 300% increase in enquiries for Capital & Coastal properties via Zoopla.

Following the launch of OnTheMarket.com at the end of January 2015, which has the backing of six large estate agency chains, 90% of agents who decided to take the plunge and sign up with OTM, chose to leave Zoopla in favour of Rightmove.

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